Print methods
Offset or digital? Choosing the right print method
There is no single quantity threshold that answers every print brief. Choose a production route around the whole project, not just the price per copy.
Start with the use, not the press
A frequently updated menu, a long-life corporate brochure and an invitation with a different recipient name each solve different problems. Before choosing a process, write down what you need to print, who will use it and how long the content will remain current.
A large order can leave unused stock if details change next month. A stable item distributed across several locations calls for a different plan. Consider expected use and storage alongside the initial order size.
Quantity and versions are separate questions
Digital printing commonly suits shorter runs and variable content. Offset can become more economical for larger runs of identical items as setup costs are spread across more copies. There is no universal crossover point for every product and specification.
List the quantity for each version. For example, 1,000 cards carrying one name are a different brief from 1,000 cards split between ten names. Language editions, branches, product codes and seasonal versions should also be identified separately.
Material, colour and finishing belong in the brief
The feel of the stock, the appearance of a brand colour and any special finish need to be considered together. Not every material and finishing combination is equally suitable for every process. Confirm compatibility before the artwork is finalised.
When comparing quotations, keep size, quantity, paper, printed sides and finishing consistent. A lower price is not a like-for-like comparison if the specification differs. A previous printed sample helps communicate expectations, but it does not replace agreement on the new production specification.
Send the information needed for a recommendation
Describe the item, finished dimensions, quantity per version and the date when you need to receive it. Explain whether artwork is ready, design support is required or a particular paper sample must be considered. If a technical detail is unknown, describe how the item will be used instead.
Ask what the proposal includes: file checks, printing, finishing and delivery. The best route is the one that meets the complete brief. Production method and timing should be confirmed for the individual project, not assumed from a general comparison.
These guides provide general information. Specifications, pricing and production timing are confirmed separately for each project.
Technical reference: HP — Digital and offset printing